Marketing Science
Vegan Phenomenon in the US - Spring'20
This is my Master Thesis that discuss with professions' perceptions towards plant-based products in the market (or simply known as fake meat, vegan protein created from natural plant ingredient) with the purpose to explore the trends.
SEO Optimization with ML - Fall'19
A brief Machine Learning project with practical Regression Models (including Linear and Non-Linear, using SAS and SQL) researched end consumers' behaviors regarding online Hotel and OTAs web service.
Robotics Qualitative Research - Fall'19
Our research began with trying to explore current perceptions of robots, and how humans interact and feel towards them. Our goal was to gain insights into consumers' desires and thoughts about robots.
EBF Quantitative Research - Spring'19
EveryBodyFights, one of the premium boxing gyms in Boston, MA, has a high ratio of active members. Given that EBF plans to open 20 more outlets by 2022, it will be ideal to understand the current customer base. This research project aims to answer client questions.
Note: For some of the projects, I did not finish them by myself, which means there are a lot of contributions from my friends/ teamates. You may find their names on the attached slides.